The 1987 National Survey on the Importance of Wildlife to Canadians was carried out by Statistics Canada under the sponsorship of the Federal-Provincial Wildlife Conservation and the direction of the Canadian Wildlife Service. The results of the survey show the significant role played by wildlife in the lives of Canadians and the considerable importance Canadians attach to wildlife.
Filion, Fern L., DuWors, Elaine; Jacquemot, André; Bouchard, Pierre; Boxall, Peter; Gray, Paul A.; Reid, Roger. 1987. The Importance of Wildlife to Canadians in 1987: Highlights of a National Survey. Environment Canada, Canadian Wildlife Service